Product Design
Design System
User Research
Product Marketing
Web Design
Branding
As the founding designer at Brite, I developed a comprehensive product design strategy from the ground up. I created a flexible design system and successfully validated and launched key features including smart dynamic components, analytics dashboards, a custom content editor, and team collaboration tools. I also established a distinctive brand identity that differentiated the company in the industry. My design work resulted in a product that earned strong customer satisfaction and helped drive a 300% increase in revenue over three years.
8M
Lead design to help raise our $8,000,000 series A
90%
90% positive CSAT from our amazing customers
100%
100% year-over-year growth for three consecutive years.
Problem
Employee benefits education has a lot of flaws: it's time-consuming, it's full of complex technical jargon, and is almost always delivered in a printed format. Most importantly, it often fails to help employees understand and make informed decisions about their benefits.
Solution
A platform that helps brokers and HR teams create simple, stunning digital benefit guides that look great on any device and are in sync with real-time benefit details. Built-in tools make it easy for employees and their families to understand and select the benefits that best fit their needs.
Colors
Brite's brand and product colors were selected to stand out in an industry of bland identities while maintaining strong accessibility and beauty.
Brite Black
#25282D
Windu
#6D44FB
Orchid Gradient
#25282D
Dealing With Benefits
Helping brokers add their benefits details to Brite was a lot more complicated than I initially thought. Benefits involve a complex mix of medical plans, employee classifications, disclaimers industry jargon. Our goal was to manage this complexity by creating a system that could accommodate a variety of benefit structures while ensuring the reliability of the data.
Custom Content Editor
Simple tools to help customize designs and improve efficiency for every type of builder. Simplified toolbars with easily accessible advanced options Design Styles to dial in brand identity Smart components that sync with details from a benefit package Beautiful default styling Customizable and reusable sections
