Product Design

Design System

Design Systems

Branding

Customer Research

All-in-one communication platform with the simplicity of a mobile app.

All-in-one communication platform with the simplicity of a mobile app.

I joined Weave as the first UI/UX designer. I led the initiative to design a more cohesive platform for the product and worked on key products such as Payments, Team Chat, Digital Fax, and Analytics, My designs had a major impact on overall functionality, usability, and growth. I expanded the product design team, recruiting a total of 7 amazing designers/humans, and instituted a comprehensive design system utilized across the organization.

1.4B

During my 3-year tenure, Weave's valuation surged from 30M to 1.5B. Coincidence?

6

I expanded the design team to include six amazing designers, fostering a strong creative culture.

12

Launched 12 killer features and numerous product enhancements that customers loved.

Problem

Employee benefits education has a lot of flaws: it's time-consuming, it's full of complex technical jargon and is almost always delivered in a printed format. Most importantly, it often fails to help employees understand and make informed decisions about their benefits.

Solution

A platform that helps brokers and HR teams create simple, stunning digital benefit guides that look great on any device and are in sync with real-time benefit details. Built-in tools make it easy for employees and their families to understand and select the benefits that best fit their needs.

Billing and Payments

When Weave wanted to expand its products to include a payment solution, I knew we needed a new way to bring value to our customers if we wanted rapid adoption, not just a replacement for existing office setups. After talking with dozens of offices, it became clear that payment processing is just a small part of the billing headache. The real glaring issue is collecting payments after a patient has been seen and the insurance has been processed. This insight helped me design a simple tool that we called Text 2 Pay that would allow an office to automatically or manually text payment requests to patients that had outstanding balances. Text 2 Pay had a huge impact on the overall sales conversion of Weave and got our foot in the door to build out an entire payment system for dental offices.

Practice Analytics

Giving dental offices access to patient data was cool, but providing them with actionable insights to enhance their practice's efficiency and profitability was the real objective. A lot of the concepts for patient analytics were brought to Weave by an industry expert with years of experience. However, most of Weave's users had never seen their practice data, and they had definitely never tried to decipher them. What set Practice Analytics apart was the ability to drill down on patient lists and take action through Weave's various communication channels to reschedule patients, notify them of existing balances, and collect their payments.

Weave Onboarding Checklist

We had an amazing onboarding team at Weave, but despite their efforts, they were plagued with inefficient processes that caused major scaling issues for the company. One of the research studies I ran to understand the onboarding process involved going through it myself as an undercover dental office employee. Obviously, the onboarder figured out my trickery pretty quickly, but the insights I gained were awesome! I discovered one of the main problems during the onboarding was simply notifying the relevant party about the actions they needed to take to move forward.

Patient Messaging

When I started, Weave already had a texting feature, but it was extremely limited, and there was already a long list of customer-requested "improvements".

When redesigning messaging, I wanted to lean in to my belief that much of Weave's success came from the product's similarity to a smartphone. I referred to this as "perceived simplicity." so, when adding features like sending documents and images, I drew obvious inspiration from the iPhone. This resulted in one of the most well-received redesigns I've ever been a part of.

Weave Design System

Weave had a great amount of success without a designer, but I knew I could have a huge impact on the overall consistency and speed in which the product team launched features. I like starting small with design systems. Creating a minimal amount of fonts, buttons, and interactions that a designer can use. If a designer needs to break a system and add an additional component there is an expectation for good reasoning

Weave Design System

Weave had a geat amount of success without a designer, but I knew I could have a huge impact on the overall consistency and speed in which the product team launched features. I like starting small with design systems. Creating a minimal amount of fonts, buttons, and interactions that a designer can use. If a designer needs to break a system and add an additional component there is an expectation for good reasoning

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